Digital Privacy: Amazon Sidewalk

This MalwareBytes article is a great reason why not to have devices in your house that are controlled by big data. As I understand it, Amazon has rolled out this Amazon Sidewalk which will allow Echo and Ring doorbells to create a mesh network with other Echo and Ring doorbells in the area, to aid in connectivity and allow the items to work even if your own internet drops out.

Combine this with Amazon Alexa's ability to listen to, and transcribe everything it hears in your home, and create a running file on you, what you like, what you don't like, what tv channels you watch (it will pick up commercials and tunes from shows and be able to use that to identify what sort of market you are, in order to target ads to you). So now Amazon knows everything about you, who your neighbors are, what your neighbors like.

But Roadwolf, of course Amazon knows who my neighbors are, it has all of our shipping addresses anyhow. Yes true, but now it will truly know exactly which people are your neighbors. How?

Well, one of the ways big data has been tracking people isn't through GPS. No? no. See each device has a unique identifier. And that identifier is part of the initial communication when wifi networks detect each other. So it isn't hard to imagine that with your wifi on, you would be constantly sending out wifi signal looking for new networks or devices. While yeah you will never actually connect to any of those other devices through wifi, your phone will know about them, and programming in the software of your phone will be pinging them to try to identify who owns them. This is then all send back to Google or Apple, and stored as 'people you come in close contact with'. The same is especially true with Bluetooth, and that is where things become more intimate due to the smaller range of Bluetooth. These are people you really know well. And the Big Data companies know this!

So having a mesh network between you and your neighbors just extends that ability to track people. Even in real time it could detect if Person A is walking down the street, using their wifi signal. Or if Person B, is walking over to Person C's house and spending a little time there while Person B's and Person C's spouses are both at work. I imagine at which point their spouses will then begin to get random divorce atourney ads on their devices, lol.

But that is how this is. I think it is important to share just how powerful this data is. And just how much of it is stored and processed.

Check out this picture above. Each one of those units at the side of the building are 3000 ton chilling units, being installed at an Amazon Data Center. A typical Amazon Data Center has 56 of these units. That totals 168,000 tons of cooling. Which equals 590,831,277 Watts. Now sure these units use cold air in the winter, and cold water in the summer to do all of their chilling. Mechanical chillers are also installed at these locations too. But even if these systems were only designed to be at 25% load, that is still 147,707,817 Watts in heat dissipation. Which is 147 MegaWatts! Enough to run a small city. Just for heat. I imagine the processing power and storage arrays are much more efficient and not all of their power is converted to heat energy. So it really isn't hard to imagine that each of these Data Centers is pulling in 500 or so MegaWatts of power.

Check it out on the map! Look at all those chillers! Check out the substation. Yeah each data center has it's own substation. Feel free to zoom out a bit and look at the surrounding 'industrial' parks. So many data centers! The photo above is Digital Reality's Data Center. I couldn't specifically find specs for that one, but the smaller one located in Toronto (Markham), Ontario has specs listed. 54MW of available power!

Just ponder that a bit and wonder about why all of this data and information is being stored by private companies about us, the public?